8/18/2023 0 Comments Rick and roll![]() His eyes lit up just like ours did when we mentioned that we got Rick on board."įrito-Lay featured Astley and "Never Gonna Give You Up" in a big way a few years back, but Krahl and Correa believe "Rickroll America" represents a winning concept. After the first call with him, we could tell how much of a music video savant he is. And all without missing a beat on the entertainment value. "We loved how he recreated an '80s aesthetic with humor and seamlessly put the brand front and center. "That was exactly the piece that led us to Kahn," Krahl and Correa recall. ![]() Staples took a somewhat similar approach a few months back, with peppy work powered by Ace of Base's 1993 earworm "The Sign." Grammy and Emmy winner Joseph Kahn directed that campaign, and he went behind the camera to bring CSAA's Astley update to life, too. "It's based on the insight that people normally don't like or trust insurance brands, but they love InsurAAAnce … to the point of singing about it." ![]() "Music is a language Deloitte Digital established for the brand ever since we introduced InsurAAAnce to the world," agency co-heads of creative Jones Krahl and Milton Correa tell Muse. In 2020, CSAA reimagined classic hits, so this new push represents an evolution of its tuneful strategy. the answer's YES, Rickrolling will always be a thing! (Alas, despite what it says on that chart at the 45-second mark, CSAA will surely "say goodbye" and "desert you" if you don't pay those premiums, deadbeats!) Rick's question at the end-"Is this still a thing?"-seems salient, but. ![]()
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